知名品牌门店大量关闭！乐清也有开，曾火爆一时-乐清城市网-品读乐清生活,透视社会万象

木头人111111 发表于 2023-6-26 15:42:52

知名品牌门店大量关闭！乐清也有开，曾火爆一时

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<span style="font-size: 16px; outline-style: initial; letter-spacing: 1px; visibility: visible;font-family: Helvetica, Arial, sans-serif;">近日，美邦服饰发布公告，拟以现金交易方式向宁波雅戈尔服饰有限公司（以下简称“雅戈尔”）</span><strong style="font-size: 16px; letter-spacing: 0.544px;"><span style="outline-style: initial; letter-spacing: 1px; visibility: visible;font-family: Helvetica, Arial, sans-serif;">出售公司所持有的位于辽宁省沈阳市和平区太原街1号、1-1号店铺，经双方协商最终确定交易价格为3亿元。</span></strong><br/>
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<span style="outline: 0px;letter-spacing: 1px;visibility: visible;font-size: 16px;font-family: Helvetica, Arial, sans-serif;" >对于此次交易，美邦服饰表示，将有利于公司盘活现有资产，符合公司战略规划。本次交易所得款项将用于补充公司流动资金，对公司的财务状况及经营成果将产生积极影响，最终数据以公司年度经审计的财务报告为准。</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;"><strong data-brushtype="text" style="outline: 0px;">美邦服饰多次卖房“回血”</strong></span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;"><strong style="outline: 0px;">值得一提的是，美邦服饰并非首次出售房产，这是近8个月来，美邦服饰第三次“卖房回血”。</strong></span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">2022年12月26日，美邦服饰拟以现金交易方式向雅戈尔服饰出售公司所持有的位于贵州省贵阳市中华中路145号店铺，经双方协商最终确定交易价格为1.3亿元。</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">2022年10月30日，美邦服饰称，拟向雅戈尔出售公司所持有的位于湖北省武汉市光谷世界城西班牙风情街1幢B单元的店铺，经双方协商最终确定交易价格为1.90亿元。</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;"><strong data-brushtype="text" style="outline: 0px;">一年之内关闭689家门店</strong></span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">近年来，美邦服饰频频卖房“回血”</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">与此同时</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">各大城市的门店纷纷淡出人们视野</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">2022年末</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">美邦服饰直营店铺仅剩29家</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">加盟店铺997家</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;"><strong style="outline: 0px;">一年之内共关闭了689家门店</strong></span>
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<span style="outline: 0px;text-indent: 0em;color: #B2B2B2;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">美邦服饰2022年年报截图</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;"><strong data-brushtype="text" style="outline: 0px;"><strong style="outline: 0px;"><span style="letter-spacing: 1px;outline: 0px;text-decoration-style: solid;text-decoration-color: #FFFFFF;font-family: Helvetica, Arial, sans-serif;"><strong style="outline: 0px;letter-spacing: 0.05em;">4年巨亏29亿</strong></span></strong></strong></span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">年报显示，截至2022年</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">美邦服饰经营活动产生的</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">现金流量净额为负5.35亿元</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">数据显示</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">2019年至2022年</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">美邦服饰营业收入</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">连续4年同比下滑</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">归属于母公司所有者的</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">净利润持续为负</span>
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<span style="outline: 0px;color: #000000;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;"><strong style="outline: 0px;">4年合计净亏损29.09亿元</strong></span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;"><strong data-brushtype="text" style="outline: 0px;"><strong style="outline: 0px;"><span style="letter-spacing: 1px;outline: 0px;text-decoration-style: solid;text-decoration-color: #FFFFFF;font-family: Helvetica, Arial, sans-serif;">曾是当之无愧的“步行街之王”</span></strong></strong></span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">2009年，美特斯邦威通过在电视剧中的广告植入，迅速成为国民品牌。时至今日，一句“端木带我去了美特斯邦威”仍能唤醒不少“90后”的童年记忆。2013年，美特斯邦威的全国门店数超5000家，成为当之无愧的“步行街之王”。</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">遗憾的是，随着2012年前后ZARA、优衣库等大众外资品牌在国内市场的快速扩张，美邦服饰高歌猛进的业绩迎来转折点。</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">这些年，国内外快时尚品牌崛起、“国潮”也在迅猛发展，更新潮的设计、更快地推陈出新对美邦服饰的市场份额造成不小冲击。</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">品牌认可度下降外，美邦服饰加盟店过多，部分加盟商经营不力，导致还款逾期，应收账款时间变长等，也制约着美邦服饰的发展。一番折腾后，经营上未有大起色的美邦服饰，近年来开始变卖资产“求生”。</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">4月28日晚间，美邦服饰披露一季度财报，归属于上市公司股东的净利润4383.52万元，同比扭亏为盈。</span>
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<span style="outline: 0px;letter-spacing: 1px;font-size: 16px;font-family: Helvetica, Arial, sans-serif;">面对一季度业绩，美邦服饰或许能松一口气。但如今服装市场“龙争虎斗”，想要重回以前的地位，美邦服饰恐怕还有很长的路要走。</span>
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<span style="outline: 0px;color: #888888;font-size: 14px;letter-spacing: 0.544px;">来源：广州日报、中国新闻网、极目新闻</span><br style="outline: 0px;"/>
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章爱华 发表于 2023-6-26 20:51:10

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光影发表于 2023-6-26 20:54:18

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特别的人 发表于 2023-6-26 23:17:24

美邦，学生时代的品牌

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乐清城市网's Archiver

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